NaMedia employs 13 Namibian residents (8 full-time, 6 part-time) that share the passion of providing Namibia with media content analytics that reflect on perceived dominant public awareness, and perceptions. The NaMedia data archives dates back to 2005, and NaMedia has had the privilege of working with big brands within Namibia (Office of the President, commercial banks, development bank, financial regulator, national transport, energy, holdings companies, the national broadcaster, the milling industry, mines, and tertiary education research projects). The core business of the company is to conduct daily media content analysis of all mainstream print and broadcast (radio, TV) media in Namibia, and to direct that towards strategic communication evaluation. Early 2015, the company also expanded services towards online and social media tracking (covering more than 80 million sources of information across blogs, forums, social media channels, news channels and more), to offer interactive dashboards, and online engagement and analysis tools to clients.
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