Effective product differentiation by using the Team Namibia/Naturally
Namibian trademark logo as an icon of quality and local content;
Major mass media campaign to ensure high recognition of the trademark
and loyalty in all market segments;
Competitive Advantage derived from the attributes of the trademark
that give consumers confidence, add value to your brands and sways
buying behaviour in your favour;
Nationwide promotional activities that highlight the benefits of
buying Namibian and builds on established consumer preference for
Namibian products;
Exposure on our website product listing, publications and in relevant
Team Namibia PR activities;
Access to Team Namibia’s market research;
Access to Team Namibia’s database (subject to member’s
permission);
Access and referral to organizations and services which can help
improve quality and competitiveness; and
Marketing support and assistance for using the trademark.
By joining the
Naturally Namibian campaign, members will actively be participating in
nation-building, by promoting national pride in “Naturally Namibian”
products, services and destinations.