Bulk SMSes

Bulk smses first went out via member DMS during June this year and they have been well received. A total of four messages run over a period of 60 days to 6 000 different numbers, 3 000 monthly.  

Networking Sessions

Networking sessions with Team members were launched at the start of this year and have been welcomed and well-attended. We try to have them monthly but this is not always possible. Generally, they are held on the last Thursday of every month just after 5pm at Team’s offices. Look out for invite emails and let us know!!!

Print and Radio Campaigns

Advertising is core to Team’s mandate and as such, radio adverts were rolled out in 2010 to include Radios Fresh, Kosmos and Kudu. Advertising on Radio Wave and Radio Omulunga has continued unabated although new material was prepared for 2010. Print media is notoriously expensive hence, Team focused on commemorative days to place print ads. We ran adverts on Independence, May Day, Hero’s Day and of course, congratulatory adverts for Oshetu, the brand from the Namibia Agronomic Board. Christmas ads are also on their way.

Team Namibia Annual Directory

First published in 2008, our directory has become a firm favourite amongst consumers and business people alike. This project was launched as benefit to our members and has outgrown its current format and print run of 3 000 copies. It was necessary to completely overhaul the 2010/2011 directory.
With increasingly high demand, the print run was set at 10 000 copies and in an effort to save costs, she was published in a magazine format with a reference guide feel. Included is not only be a list of members and their particular field of expertise, but also a handy reference guide for homemakers and business people alike. Categoriesinclude Team Namibia in your home, Team Namibia in your trolley, Team Namibia on the road, Team Namibia on your holiday, Team Namibia in your business and office and so on. Further to this, there are recipes of Namibian fish and meat, fast facts about our country, emergency medical procedures and all essential medical contacts as needed from time to time. Her design is attractive yet cutting edge and she is distributed nationwide for the period of one year. The directory will keep Namibian products and related services at the fingertips of all those interested in building the Namibian economy and will take the 'reference nature' of our pages in the Who's Who to the next level.
It is, in essence, the Namibian economy to take home with you. The 2010/2011 Edition was launched at the Team Namibia Gala event on July 24, 2010.

Friends of Team Namibia

This is the flagship project of 2010 created to secure emotional buy-in from the consumer with the use of well-known personalities. The Friends of Team Namibia is an exclusive club launched during October 2010. The objective is to inspire patriotism through an aesthetically pleasing campaign. Patriotism is essential and integral to the process of converting the Namibian consumer from the historical attachment to South African products to Namibian products. It is the final step to full conversion and keeping the dollar home. Six personalities have been selected for their particular sphere of influence. All these 'Friends' carry leverage and have business buy-in. They are recognised for their deeper knowledge of, and commitment to, Namibia. The 'Friends' are: Dr Libertina Amathila, Dr Christina Swart-Opperman, Ms Gwen Lister, Dr Elijah Ngurare, Mr Desmond Amunyela, Mr Sven Thieme The medium used is billboard promotion of these personalities because, as the latest Media Metrix results show, billboard promotion follows radio in the second place for most successful medium. Pambili Young Designers, as Namibia's longest standing and most recognised Namibian fashion icon and label, has agreed to match each Friend with a designer for a unique, once-off creation for each personality. Primedia is partner to Team Namibia in this effort and has provided billboards and material production at great discount to Team. Each billboard has a buy-local message complementing a quote supporting that, as provided by each Friend. It is envisaged that by the end of 2011, each Friend will select a home-grown hero that makes a contribution to Namibia, its people and its economy, albeit on a small scale and that the campaign will be taken further.

Point of Sale

Team Namibia has been merchandising member products in various retailers in Windhoek since 2007. Research performed in 2009 indicated that quality was a major concern with consumers when it comes to supporting local. As such, new wobblers were conceptualized early in 2010 promoting the quality of Team Namibia member products and these have been rolled out since then. If  targets are made in terms of membership drives, Team will be able to roll out merchandising across the country with the kind assistance of Plastic Packaging.
If you see a member product that is not merchandised, please contact our offices.

PVAs:

Team Namibia, along with members FNB and partners Coke, had a place in the World Cup 2010 with public viewing areas held in Windhoek. We assisted with both Sam Nujoma Stadium as well as SKW for the set matches and they were well attended and much enjoyed – Team’s flag of course, flying high!!!

Trade Fairs and Expos

The more diverse the focal points of the fairs that Team Namibia attends are, the more we can generate growth and development in diverse sectors of the economy. For example, Team Namibia does not only focus on the manufacturing sector alone, but rather the entire economy as a whole. What Team aims to achieve is to gain visibility as well as promote development in and support of all sectors of the economy, hence our presence at the three major local shows of the year. Another reason for choosing these three shows in particular is also because of their strategic locations. They are in three economic hubs of the country where 70% of the population lives.
Further to this, our primary focus this year, as the research has indicated, is to grow support within our country which is why we are not attending fairs outside Namibia during 2010. These fairs offer us the opportunity to increase Team Namibia's visibility and grow the buy-local campaign.